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SAN FRANCISCO The revamped Chevrolet Volt won be available nationally until late next spring, but a series of attack ads targeting the Nissan Leaf and Toyota Prius will debut this fall on the Internet and later on TV.

Chevrolet began shipping the second generation of the Volt plug in hybrid Tuesday to dealers in California and 10 other states. Those will be marketed as 2016 models in a shortened model year. In early 2016, Chevrolet will launch the 2017 Volt nationally, said spokesman Randy Fox.

But starting later this fall, two long form ads will debut on the Internet. The first one, a shot at wholesale authnetic jerseys the battery electric Nissan Leaf, aims to show how the Volt eliminates range anxiety the fear of running out wholesale nfl jerseys of battery power. The second ad compares the nickel metal hydride battery technology in the top selling Toyota Prius to that of late 1990s consumer electronics. The Volt uses more advanced lithium ion batteries.

The ads will have a familiar look and feel. They continue the focus group setting featuring consumers not actors that Chevrolet showcased earlier this year when it touted high strength steel against aluminum in a bid to put a few dings in Ford new lightweight F 150.

Chevrolet global chief marketing officer, Tim Mahoney, said those ads have been extremely effective in helping improve Chevrolet brand image. Mahoney said Chevrolet perceptions ads have bumped consumers favorable opinion of the brand by 3 percent.

The Leaf ad traps the focus group between floors in dead elevators, leaving them stranded there to emphasize the frustration of being stuck, a major concern for drivers of battery powered cars such as the NFL Store - Cheap Offers on Jerseys,Wholesale in USA Leaf. The Prius attack ads points out the car engineering is yester tech.

The Internet ads will be cut down and broadcast on TV, Mahoney said. Volt ads will stress three things: The car 53 mile all electric range, its technology and a combined gasoline and electric driving range of more than 400 miles. Most drivers, Mahoney said, will go between 1,000 and 1,500 miles between tanks of gasoline.

going to go head to head with Leaf and Prius, Mahoney said. ads allow Chevrolet to talk in one way and they allow Chevrolet personality to come through. We going to be taking more risks, he said.

Mahoney said a large number of unsold 2015 Volts did not change the company launch strategy for the car. He said the states that will get the 2016 model are where the car sells strongest.

No incentives are planned at launch. Mahoney said the 2016 model still qualifies for a $7,500 federal incentive as well as incentives in other states.

The 2016 Volt has a sticker price of $33,995, including destination. That down from the 2015 price of $35,110 including shipping. In California, the car could be as little as $24,995 with incentives.

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