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Viesti  Viestin otsikko: ; usually it’s 30 days to 45 days.”To det  |  Lähetetty: Pe Heinä 20, 2018 9:22 am

Liittynyt: Ke Heinä 11, 2018 11:08 am
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The store targets the customer “who is very fit and exercises often but who also cares a lot about how they look” when they are Nike Air Max 90 Femme exercising, said Cathy Sparks, vice president and general manager of Nike Direct Stores.“This store is meant to take everything we know about our customers digitally and, with the new Nike app, use that to elevate their shopping experience,” Nike Air Max 95 Mujer Sparks said. “Make it easier. Make it faster. Make it more fun and let it be on their terms.”Nike’s latest effort Nike Air Max 2017 Womens comes at a time when picking a winning lottery number might be easier than predicting retail’s foggy future. Longtime chains have gone under, and shopping malls are struggling to keep tenants and attract customers.So retailers are trying new things. Online stores are opening brick-and-mortar locations. Storefront retailers are Nike Air Presto Femme beefing up their online presence while pushing customers into physical stores with package pickup.In October, Nordstrom opened an experimental store called Nordstrom Local in West Los Angeles where customers can meet with a personal stylist, have clothing tailored, get a manicure and sip an espresso. But there are no clothing racks to browse.The idea has been successful enough for Nordstrom to Nike Air Force 1 Womens announce it will open two more of the stores in Southern California.

New concepts such as Nordstrom Local and Nike Nike Air VaporMax Mujer Live can be difficult for legacy retailers to implement, said Denise Lee Yohn, an author and retail brands expert.“To pull off all these new capabilities requires a lot of logistics, agility and tech savvy,” Yohn said.“Most retailers struggle with technology adoption Nike Air Zoom Spiridon Mujer not because of the technology per se, but because of their Nike Air Max 270 Womens entrenched culture and operations,” she said. “Retailers have been operating under the same model for decades, so unlearning old habits and learning new ways of working can be difficult.”This isn’t the first time Nike has opened a concept store.Nike Soho, for example, opened in New York in late 2016 with a small indoor basketball court, technology-enhanced treadmills and special sensors allowing customers to have a sweaty trial run with their purchases.The Nike Air Presto Womens new Nike by Melrose effort comes after Nike conducted a year of research and analysis of customer behavior. The data showed that Angelenos are obsessed with running, style, basketball and Nike Air Max 270 Damen sneakers.The store’s product mix will be generated directly by what customers are buying — or not buying — and that will represent Nike Air Max 90 Womens something of a challenge to the way Nike stores traditionally operate.

“About 15% of our apparel and 25% of our footwear is going to change every two weeks,” Sparks said. “That’s a really big deal because Nike has never turned around products that quickly; usually it’s 30 days to 45 days.”To determine what to stock,Nike Air Max 2017 Damen Sparks said, “we will use member insights. ... If one thing isn’t working, it’s going to go. If a color like yellow is trending with our customers, then we’re going to bring in yellow.“We intend this to be reactive,” Sparks said, “because this is our very Nike Air Vapormax Womensfirst store of this kind and we have a lot to learn.”The store’s services include what the company calls “swoosh texting” for “real time customer service.” There will be curb service for shoppers in a hurry. Those with more time can book a session with a store Nike Air Max 90 Damen Rosa expert who can help them choose the right gear.Customers also can buy through the app and then find their purchase waiting in a small locker for pickup. The store will have a 30-day “no questions asked” return policy and even will provide a small amount of tailoring services, such as hemming new tights and pants to get the Nike Air Zoom Pegasus 34 Womens optimal length for the buyer.


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